Whether you're just starting or you've been in business a while, the way you use technology will be the difference between success and struggle.
Most IT providers are very good at delivering on a single product stack. Still, you need someone to help build a technology strategy that will enable your business to be truly successful.
And that's where we come in.
Founded in 2018 as the IT Psychiatrist, we started with one goal - to provide affordable, solution agnostic advice on building a technology strategy for small and medium businesses across New Zealand.
After observing the big firms' access to technology advisors to help with decision-making and planning, we realised something. We know that Small and Medium firms would get just as much benefit from this advice if only it were in reach.
And this is important because every big business was a small one once.
Three years on, we still believe in that goal, but we saw a better way to define ourselves, which is why we adopted a new brand:
Target State Consulting
To enable high achieving New Zealand businesses by ensuring they use technology that is fit for purpose, appropriate for use, and doesn't break the bank.
A strong business supports a strong economy.
What makes us unique?
We understand the linkage between technology and business outcomes because of our experience working in the small, medium, and large businesses.
And we talk in a language you understand! Technology is full of jargon, but we aren't. We focus on stuff that matters without the spin.
We solve problems, not sell solutions.
Unlike many other IT services companies, we don't offer our own IT capability. We have great relationships with many service providers that we can refer you to.
You can ensure that we're tailoring advice specific to your needs and budget by staying independent.
My vision is to accelerate New Zealand businesses through technology enablement, helping produce world-leading innovation through good use of technology, sound strategy, and governance.
After studying and working with technology for over 20 years, I've seen the impact a wrong mindset around technology can have on businesses. They don't operate efficiently, are more vulnerable to risks, staff experience more stress, management spends too much energy trying to put out fires, their customer service suffers, and they stop focusing on their overall strategy.
As your qualified technology strategy expert, I cut through the hype and jargon to remove complexities and demystify technology – enabling you to regain control and transform your business. I design and implement policies, processes and strategies that work, so you can focus your energy on achieving outcomes and providing excellent customer service – knowing that your technology is working hard for you, not the other way round.
I partner with businesses to understand what they want their technology to enable them to do -asking the right questions and analysing their challenges to determine practical and relevant solutions. You won't hear a sleazy sales pitch from me.
I help you manage technology problems; I'll dig deep to find the root cause, enabling you to take the right action around your technology to get it fixed or stop it from happening in the first place. After it's resolved, I help you fully document everything – keeping you accountable and covered.
With my knowledge of IT security and technology's impact, I also help assess and mitigate your security risks. With confidence you have robust systems in place, you can focus on the big picture again.
With over 20 years of experience building technology strategies, we know what propels businesses forward. We use that to help you.
We don't sell solutions; we deliver outcomes. Before we recommend a tool, we take the time to understand your business and what works for you.
We know that technology can be confusing; that's why we connect it back to your business outcomes in a way that makes sense. .