Whether you’re just starting out or you've been in business a while, the way you use Technology will be the difference between success and struggle.
Most IT providers are very good at delivering on a single product stack, but to be truly successful you need to have someone who can help build a technology strategy which will enable your business.
And that’s where we come in.
Founded in 2018, the IT Psychiatrist started with one goal - to provide affordable, solution agnostic advice on how to build a technology strategy for small and medium businesses across New Zealand.
This goal came about after observing the access the big firms have to technology advisors to help with decision making and planning. We know that Small and Medium firms would get just as much benefit from this advice, if only it was in reach.
And this is important because every big business was a small one once.
3 years on we still believe in that goal, but we saw a better way to define ourselves which is why we adopted the new brand:
Target State Consulting
To enable high achieving New Zealand businesses by ensuring they are using technology that is fit for purpose, fit for use, and doesn't break the bank
A strong business supports a strong economy.
What makes us unique?
Because of our experience working in small, medium, and large businesses, we understand the linkage between technology and business outcomes.
And we talk in we talk in a language you understand! Technology is full of jargon, but we aren't. We focus on stuff that matters, without the spin.
We solve problems, not sell solutions.
Unlike many other IT services companies, we don’t offer our own IT capability. We have great relationships with many service providers that we can refer you to, but by staying independent you can be sure that we’re tailoring advice specific to your needs and budget.
My vision is to accelerate New Zealand businesses through technology enablement, helping produce world leading innovation through good use of technology, good strategy and good governance.
After studying and working with technology for over 20 years, I’ve seen the impact a faulty mindset around technology can have on businesses. They don’t operate efficiently, are more vulnerable to risks, staff experience more stress, too much energy is spent on trying to put out fires, their customer service suffers, and they stop focusing on their overall strategy.
As your qualified technology strategy expert, I cut through the hype and jargon to remove complexities, and demystify technology – enabling you to not only regain control, but also transform your business. I design and implement policies, processes and strategies that work, so you can focus your energy on achieving outcomes and providing excellent customer service – knowing that your technology is working hard for you, not the other way round.
I partner with businesses to understand what they want their technology to enable them to do -asking the right questions and analysing their challenges to determine effective and relevant solutions. You won’t hear a sleazy sales pitch from me.
I help you manage technology problems, I’ll dig deep to find the root cause, enabling you to take the right action around your technology to get it fixed or stop it happening in the first place. After it’s resolved, everything’s fully documented – keeping you accountable and covered.
With my knowledge of IT security and technology’s impact, I also help assess and mitigate your security risks. With confidence you have robust systems in place, you can focus on the big picture again.
With over 20 years experience building technology strategy, we know what propels businesses forward. We use that to help you
We don't sell solutions, we deliver outcomes. Before we recommend a tool, we take the time to understand your business and what works for you.
We know that technology can be confusing, that's why we connect it back to your business outcomes in a way that makes sense.