How We Help
It’s easy to think that digital transformation is daunting. But with the right help and expertise, you can navigate the common pitfalls and avoid costly mistakes. Our expert team of specialists will tailor a solution that works for your business and make sure every one of your employees is empowered and upskilled to get behind the new changes.
At TargetState, we work with many different IT solutions but aren’t wedded to any. That means you are sure of impartial, independent guidance on what your organisation needs to succeed. Get in touch to find out more.
Head to any business conference, and you will hear someone talking about their digital transformation journey, often citing significant benefits they will see once the journey is complete. Visit the show booths, and consultants will quickly tell you how they can lead you on your digital transformation and the benefits you will see.
But what neither of these groups tells you is research shows that 70% of all digital transformation initiatives do not reach their goals (1).
While digital technologies provide possibilities for efficiency gains and customer experience, if the organisation lacks the right mindset for change or current practices are flawed, adding technology will magnify those flaws.
Just as you do not make a butterfly by sticking wings on a caterpillar, you are not a digital company just because you use technology.
True transformation is not a singular project but a range of smaller deliverables achieving clear goals and we have a much better picture of what a Digital Transformation is.
Digital Transformation is made up of four key areas:
What does Digital Transformation mean?
Digital Transformation is the cultural, organisational, and operational change of the business ecosystem through the smart integration of People, Information, People, and Technology across all levels and functions in a staged way.
This covers two categories: The staff in your business and the customers you serve. The staff are essential to consider as they are the ones who will who are going to be impacted, either positively or negatively. On the other side of the fence, the customer is critical as they purchase your service or product and should focus on the benefits delivered from your transformation activity.
Your customers will tell you what they want, and your staff will tell you what will work. Not only should you be keeping them in mind, but you need to work with them to understand where your transformation goals must be.
Information is the biggest asset for any business and is collected in every transaction. This is everything from customer and product data through to company metrics and information on your staff. Good transformation requires you to understand the information you hold and how it will benefit you. Bad information can seriously hinder your business.
Before you start on a transformation journey, you need to understand the information held by your business, what it is used for, and how you capture it. If you do not have a good information strategy, you should not start the journey.
Whether it is sales or fulfilment, service or delivery, chances are your business has processes in place for every activity. It is these processes that will benefit through the changes you will implement. In many cases, the processes will be executed faster, and often you may even find that processes are unnecessary. Effective process management is essential for successful transformation.
You need to know what processes you have, whether they are adding value or waste, and how you want to see them transformed
Once you have pieced together everything else then you can start to look at the solutions which will deliver the outcomes you need. This does not mean you need to go out and buy new solutions – you may find you already have the solutions in place to deliver what you need.
Digital Transformation is not about introducing technology into your business, it is about making sure you are using technology effectively. There is no single technology that will deliver “speed” or “innovation” as such.
Here are 5 things to include in your digital transformation activity
Figure out your business strategy before you invest in anything
Go your own way.
Consolidate sources of the truth.
Design the customer experience from the outside in.
Get the right leader involved.