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Transforming Technology for Small and Medium Business

Ever feel like only the big companies get the best tech advice? SMEs often miss out because it’s too expensive or too complex.

That's why we started Target State in 2018.

As New Zealand’s foremost experts in technology leadership, we are committed to delivering enterprise-level solutions to SMEs. Unlike typical IT partners who push products, we prioritise solving your unique challenges with top-tier technology leadership, strategic planning, and readiness assessments, all customised to meet your specific needs

Your success is our mission, and we’re here to make it happen.

 

Ant McMahon - Principal Consultant

Ant McMahon - Principal Consultant

Meet the Team

Anthony McMahon leads the Target State team. 

Ant McMahon is a seasoned technology strategist and the driving force behind Target State Consulting. Known for transforming complex tech challenges into strategic plans, he holds advisory roles across various New Zealand organizations and serves on the board of Camp Quality.

Ant excels at asking the right questions to uncover root causes, ensuring solutions address core issues. He communicates clearly with all organizational levels, avoiding jargon and sales talk.

With extensive experience in commercial, corporate, and small business sectors, Ant is a curious and independent thinker. He supports implementation phases, securing staff commitment and managing change effectively.

Ant focuses on simplifying technology, developing effective policies and strategies to help you achieve your goals and deliver superior customer service. He is well-regarded in New Zealand’s tech community, hosts the ‘Biz Bytes’ podcast, and is a sought-after public speaker.

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Associates

Working together, we accelerate New Zealand businesses through the enabling power of technology and systems. We do this by helping to produce world-leading innovation through good use of technology, robust security, sound strategy, and good governance.

01

James Dickinson - vCIO & vCSO

Another IT strategy mastermind.

James is a mastermind in IT and cyber strategy and has delivered many successful transformations both large and small. With his analytical and strategy-first brain, he will see you staying secure and achieving your goals – however lofty.

02

Eleanor Flynn

Process Improvement Mastermind

Eleanor started off her working career in the Food Industry as a process engineer and then moved into operations and then into the world of IT – focusing on project and change management as well as providing business analyst support. With this broad base of experience, Eleanor is focused on high-quality, sustainable outcomes and bridges the gap between business and technology.

03

Dirk Reinhold

Your Data Architect and Business Analyst

For over 15 years, Dirk has helped business leaders in financial services, sales and many more industries, make better decisions by getting to know their data.

Testimonials

"One of Ant's strengths is relating to owners in a visionary sense and talking to people who are on the ground...[Ant has a] wide understanding of different systems, processes and applications and can articulate where we're going and what the possibilities are...working with Ant has changed the way we make decisions about IT structures and support systems."

Felicity Hopkins, Director - Research Review

We hired Ant to support us with an important project after he was highly recommended by colleagues. Ant was responsive, speedy, super-helpful and helped us to make key decisions. We appreciated his broad experience, and his ability to hold a high level strategic view alongside expert advice on details. We will definitely be consulting with Ant again and are happy to recommend him.

Gaynor Parkin, CEO at Umbrella Wellbeing

"We don’t need a full-time CTO [chief technology officer]. Ant knows enough about our business he can deliver it virtually. He can translate things for us. During project management, Ant came into his own... Ant gets his head round your business and [took his time] understanding our context. He was really clear about pausing on investment into the app...Ant's inquisitive, curious and approachable - he's very easy to work with."

Gus McIntosh, Chief Executive - Winsborough

"Ant was really quick to understand the business model and our processes and IT structures."

James Armstrong, Director - MediData

"Ant helped us at the early stages of Aerotruth helping us to plan our technical infrastructure and ensure we built a product that would scale. Ant was great to work with and we really valued his support and contribution to Aerotruth"

Bryce Currie, Co-Founder & Chief Commercial Officer - Aerotruth

"No question has ever been too silly. Ant's been accommodating and helped me understand. I've valued that he understands the charitable sector really well. He can look through the experience that he has with larger organisations and what's the reality for a small and mighty charity where you don't have teams of people that can come in and project manage an IT project"

Nicola Keen-Biggelar, Chief Executive Drowning Prevention Auckland

"Having Anthony was really valuable – to lean in on his skillset – and his connections. He was able to provide impartial advice about the different strengths [of the providers]. It was important that we undertook a good due diligence process. Having Anthony there meant we had impartial selection as well, which is very important to us and [something] other not-for-profits [could benefit from]."

Rose Hiha-Agnew, Program Director - Community Governance