To empower small to medium-sized businesses to make smarter technology decisions so that they can achieve sustainable growth
To provide decision makers in small and medium-sized businesses with the clarity and confidence they need to build and implement effective technology strategies, save money, manage their IT effectively, find the right partners, and deliver successfull projects
Especially when you don't have the expertise or time to manage the process effectively.
What We Do
We step in as your trusted guide, offering clear, transparent, and efficient vendor selection services.
Our goal is to build strategic partnerships that align with your business goals and deliver lasting value.
Why We Do It
We do it because we understand that technology partnerships are about more than just transactions.
We're committed to building lasting relationships, fostering trust, and facilitating meaningful connections between businesses and their technology vendors.
How We Help
We leverage our deep industry knowledge and extensive network to strategically match you with the ideal technology vendors for new projects or scaling initiatives.
You are seeing wasted IT spending and poor performance.
We'll help you identify and fix the leaks to get the value you deserve.
Our Tune-Up service dives deep into your existing IT landscape to identify those hidden costs and underperforming areas.
We'll provide clear insights and a path to optimize your current setup, ensuring your technology starts contributing to your bottom line, not draining it.
You are feeling lost choosing new tech or suppliers.
Get expert guidance to quickly find the right partners for any project, minimizing risk and boosting your confidence.
Whether you need a clear path through the initial vendor landscape (Navigator) or a dedicated partner to lead you to the ideal strategic fit (Matchmaker).
We provide the expertise to streamline your procurement process and ensure you choose partners who truly align with your needs and goals.
You need long-term IT leadership to suppport growth.
Build a resilient, future-ready infrastructure with our proactive leadership.
Our RightFIT service provides you with that essential strategic guidance. We act as your Fractional IT Manager.
We ensure your technology investments are aligned with your vision, building a strong foundation for the future, and empowering you to make confident, growth-focused decisions
Strategic Clarity
We provide the clear, actionable insights you need to make informed technology decisions.
Reduced Risk
We help you mitigate risks associated with vendor selection and technology implementation.
Optimised Investments
We ensure you're getting the maximum return on your technology investments.
Enhanced Efficiency
We streamline processes and empower your team to work smarter, not harder.
Competitive Advantage
We help you leverage technology to gain a sustainable competitive edge.
Ant McMahon - Founder
Ant McMahon is a seasoned technology strategist and the driving force behind Target State Consulting. Known for transforming complex tech challenges into strategic plans, he holds advisory roles across various New Zealand organisations and serves on the board of Camp Quality.
Ant excels at asking the right questions to uncover root causes, ensuring solutions address core issues. He communicates clearly with all organisational levels, avoiding jargon and sales talk.
With extensive experience in commercial, corporate, and small business sectors, Ant is a curious and independent thinker. He supports implementation phases, securing staff commitment and managing change effectively.
Ant focuses on simplifying technology, developing effective policies and strategies to help you achieve your goals and deliver superior customer service. He is well-regarded in New Zealand’s tech community, hosts the ‘Biz Bytes’ podcast, and is a sought-after public speaker.
Figuring it out, for real.
We cut through the noise to find the actual problems and build solutions that work, not just look good on paper.
Straight talk, no BS (and no Jargon)
We're honest with our clients, even when it's tough. We believe in doing the right thing, always. And we speak in plain language, not confusing jargon.
Digging deep, asking why
We don't just take things at face value. We're always asking 'why?' to get to the core of what's going on.
We've got your back (and we make sure you understand).
We're reliable and responsive. When we say we'll do something, we do it. You can count on us. We explain things clearly, so you're never left in the dark.
Quick hits, lasting impact: (Efficient Excellence)
We get in, get it done right, and get out. We focus on delivering maximum value with minimal fuss, because your time (and budget) is precious. We're about quality, not endless billable hours.
Working together, we accelerate New Zealand businesses through the enabling power of technology and systems. We do this by helping to produce world-leading innovation through good use of technology, robust security, sound strategy, and good governance.
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Another IT strategy mastermind.
Our close working relationship with Unisphere Solutions allows us to provide our clients with a unique advantage. By combining our strengths, we can offer a wider range of services, ensuring that our clients receive the most comprehensive and effective solutions for their business needs..
"One of Ant's strengths is relating to owners in a visionary sense and talking to people who are on the ground...[Ant has a] wide understanding of different systems, processes and applications and can articulate where we're going and what the possibilities are...working with Ant has changed the way we make decisions about IT structures and support systems."
We hired Ant to support us with an important project after he was highly recommended by colleagues. Ant was responsive, speedy, super-helpful and helped us to make key decisions. We appreciated his broad experience, and his ability to hold a high level strategic view alongside expert advice on details. We will definitely be consulting with Ant again and are happy to recommend him.
"We don’t need a full-time CTO [chief technology officer]. Ant knows enough about our business he can deliver it virtually. He can translate things for us. During project management, Ant came into his own... Ant gets his head round your business and [took his time] understanding our context. He was really clear about pausing on investment into the app...Ant's inquisitive, curious and approachable - he's very easy to work with."
"Ant was really quick to understand the business model and our processes and IT structures."
"Ant helped us at the early stages of Aerotruth helping us to plan our technical infrastructure and ensure we built a product that would scale. Ant was great to work with and we really valued his support and contribution to Aerotruth"
"No question has ever been too silly. Ant's been accommodating and helped me understand. I've valued that he understands the charitable sector really well. He can look through the experience that he has with larger organisations and what's the reality for a small and mighty charity where you don't have teams of people that can come in and project manage an IT project"
"Having Anthony was really valuable – to lean in on his skillset – and his connections. He was able to provide impartial advice about the different strengths [of the providers]. It was important that we undertook a good due diligence process. Having Anthony there meant we had impartial selection as well, which is very important to us and [something] other not-for-profits [could benefit from]."
Unlike outsourced IT providers who often operate without deep business knowledge, Target State acted as our strategic partner to ensure technology was purposefully aligned with our business goals, driving real value and growth.
Ant has a clear, no-nonsense approach to technology. He focuses on outcomes, not hype, and always keeps the business context front and centre. In a world full of AI buzzwords and distractions, he’s someone who brings clarity and direction.
Although we’ve only just started working with Ant, it’s already clear he brings a thoughtful and structured approach. He quickly grasped the context and asked the right questions to get us moving in the right direction. I’m looking forward to seeing where we can take things from here, especially to ensure we cut out waste and hold vendors to account.
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