Routine is the real endangered species.

Every future-of-work headline warns of automation eating jobs. But look closer. What robots, AIs, and workflows are actually devouring isn’t employment itself, but routine...the predictable, repeatable rhythms that once defined work. That nine-to-five drumbeat of familiar tasks and settled roles? Automation is making it extinct, and with it, the certainty (and frankly, the boredom) of yesterday’s careers.

The Quiet Casualty of Automation

Forget the truly endless hype about robot overlords coming for your paycheque. The real story unfolding in Kiwi workplaces is the slow starvation of routine. Machines excel at rules, consistency, and endless repetition, all the things people claim to hate but often secretly rely on for a sense of structure and achievement. Now, automation is quietly vacuuming up scheduling, invoicing, data entry, and the script-following customer interactions that once filled hundreds of roles.

In their wake, what remains is “the messy stuff”. The work that cannot be codified, predicted, or cloned. Someone still needs to smooth ruffled feathers with clients, wrangle between departments, unravel surprises, sense when a project is veering off course, or invent a way to deliver value when procedure runs out.

Where the New Value Grows

This shift doesn’t spell doom. For the restless, creative, and collaborative, it’s a breath of fresh air. When routine tasks wither, space opens up for real human glue: empathising, troubleshooting, improvising, intervening, and making judgement calls when the map runs out and the compass is spinning.

Most articles out there seem to miss that the future isn’t about technical upskilling alone, but about being the kind of person or team who can navigate ambiguity, survive the curveball, create clarity from a fog of possibilities, and build bridges between people and systems.

What does that look like in action?

  • A customer support rep who rewrites the script, not just follows it, when a call takes an unexpected turn.
  • A finance analyst who spots a pattern no one told them to look for, then pulls in stakeholders for an impromptu solution.
  • A team leader who patches together three different digital tools on the fly to meet a sudden new regulatory ask.

This is the human edge. Problems that don’t fit a template, and outcomes you can’t nail down on a project plan.

The Discomfort Dividend

If you crave tidy job descriptions, stable routines, and clear boundaries, this era will feel uncomfortable. But the discomfort is not disaster. This is the opportunity that people have waited decades for. Those who get bored quickly, who love to tinker, who see shifting priorities as an adventure rather than a threat, finally have the field to themselves.

In the end, automation isn’t eliminating roles; it’s liberating them from monotony. The “security” of routine is being replaced by the thrill (and, yes, unpredictability) of real contribution.

The Memo For Boardrooms and Leaders

This is not a call for ever-more-specialised skills lists. It’s a call for hiring and promoting people who are unstuck by uncertainty. Let go of old checklists. Design roles with room for judgement and improvisation, not just compliance.

What’s Really Cooking Underneath it all

The future of work in Aotearoa will be written by those who see the death of routine not as a threat but as a stage opening for creativity, empathy, and agility. For every role that “disappears,” three more will twist and grow into something new and unexpected. Routine is vanishing, but meaningful challenge is multiplying.

So don’t brace for layoffs. Get ready for liberation. We’re ready to figure out what only humans can do next.

49

Managing Risk in Digital Transformation.

For anyone who knows Target State, you’ll know that we talk about digital transformation a lot. This is because it’s a essential ingredient…

Learn More / >

50

Elevating Managed Service Providers to Unprecedented Success

(TLDR) It’s no longer enough for Managed Service Providers (MSPs) to stay informed about the latest trends and emerging technologies. A digi…

Learn More / >

51

Unleashing the Digital Future:

How MSPs Lead the Charge with Personalised and Strategic IT Services. As organisations look to digitise more of their systems and processes…

Learn More / >

What our customers say about us

"One of Ant's strengths is relating to owners in a visionary sense and talking to people who are on the ground...[Ant has a] wide understanding of different systems, processes and applications and can articulate where we're going and what the possibilities are...working with Ant has changed the way we make decisions about IT structures and support systems."

Felicity Hopkins, Director - Research Review

We hired Ant to support us with an important project after he was highly recommended by colleagues. Ant was responsive, speedy, super-helpful and helped us to make key decisions. We appreciated his broad experience, and his ability to hold a high level strategic view alongside expert advice on details. We will definitely be consulting with Ant again and are happy to recommend him.

Gaynor Parkin, CEO at Umbrella Wellbeing

"We don’t need a full-time CTO [chief technology officer]. Ant knows enough about our business he can deliver it virtually. He can translate things for us. During project management, Ant came into his own... Ant gets his head round your business and [took his time] understanding our context. He was really clear about pausing on investment into the app...Ant's inquisitive, curious and approachable - he's very easy to work with."

Gus McIntosh, Chief Executive - Winsborough

"Ant was really quick to understand the business model and our processes and IT structures."

James Armstrong, Director - MediData

"Ant helped us at the early stages of Aerotruth helping us to plan our technical infrastructure and ensure we built a product that would scale. Ant was great to work with and we really valued his support and contribution to Aerotruth"

Bryce Currie, Co-Founder & Chief Commercial Officer - Aerotruth

"No question has ever been too silly. Ant's been accommodating and helped me understand. I've valued that he understands the charitable sector really well. He can look through the experience that he has with larger organisations and what's the reality for a small and mighty charity where you don't have teams of people that can come in and project manage an IT project"

Nicola Keen-Biggelar, Chief Executive Drowning Prevention Auckland

"Having Anthony was really valuable – to lean in on his skillset – and his connections. He was able to provide impartial advice about the different strengths [of the providers]. It was important that we undertook a good due diligence process. Having Anthony there meant we had impartial selection as well, which is very important to us and [something] other not-for-profits [could benefit from]."

Rose Hiha-Agnew, Program Director - Community Governance

Unlike outsourced IT providers who often operate without deep business knowledge, Target State acted as our strategic partner to ensure technology was purposefully aligned with our business goals, driving real value and growth.

Nathan Barrett, COO Delta Insurance

Ant has a clear, no-nonsense approach to technology. He focuses on outcomes, not hype, and always keeps the business context front and centre. In a world full of AI buzzwords and distractions, he’s someone who brings clarity and direction.

Rohit Kashikar - Head of Technology, Delta Insurance

Although we’ve only just started working with Ant, it’s already clear he brings a thoughtful and structured approach. He quickly grasped the context and asked the right questions to get us moving in the right direction. I’m looking forward to seeing where we can take things from here, especially to ensure we cut out waste and hold vendors to account.

Clayton Thomas, GM – Euromarc

Who We've Worked With